Swedish news in the paper!

You're always amazed when news from Sweden find it's way over here. Usually it might be a small notice if it's something really big (like when our Minister of Foreign Affairs, Anna Lindh, was murdered a couple of years ago).

So to our big surprise we found a huge article in today's paper. Covering half a page!! An AP story, but still. Half a page! And the word "Sweden" mentioned all over!

What the story was about? Swedish culture? History? Current events? Nope. Liquor. The Swedish vodka brand Absolut Vodka might be sold. But still - half a page!