Thursday, May 10, 2007

A jingle that brings back memories...

This jingle* sure brings back memories... sitting in one of the old, beautiful movie theaters in downtown Stockholm (where you get your seating when buying the ticket, no free seating in a Swedish movie salon!). Actually, until just a few years, there were hardly any movie theaters outside the downtown area - unlike here - where the cinema complexes are where people live, usually where there is a shopping mall...

You had been there long before the movie started. Not to get a good seat (you already had your assigned seat printed on your ticket), but to watch the commercials... (since until the late 80s/early 90s there were no TV channels with commercials in Sweden).

I never thought I say that, but I can actually miss the movie commercials here - where they mostly have silly, extremely boring, still picture slide shows from local venues with really bad background music before the movie starts... And sometimes you have to sit through it, not by choice, but in order to secure a good seat, since there are no preassigned seats, only "free seating".

I haven't been to the movies in several years in Sweden, so I don't know if they still show commercials before the movie... But I think that SF, Svensk Filmindustri, still has the same jingle for their movies...

(* This is the "sound" of the Svensk Filmindsutri, is Sweden's the major company for film producation and the distribution of cinema in Sweden... this sound can be heard before the movie starts...)


4 comments:

Desiree said...

Bilden är borta :-(
Hoppas den kommer tillbaka. I sverige har de fortfarnade reklam innan filmen börjar. Det är mysigt.

SweFloKeto said...

Wow that brings back memories! I can really hear all the bags of candy being opened (in Sweden you usually bring your own candy), here they almost throw you out if you do! The commercials were almost like little films, usually well thought out and funny! Here in the US it is the like 20 minutes of PREVIEWS of other movies that gets me. Try sitting that long with a squirmy 3 year old who wants to see the REAL movie NOW! ;-)

Annika said...

Jaha, nu är det du som drabbats av bloggers himla strul. Ser bara ett X...
Älskar att gå på bio i Sverige! Mysigt!
Man får absolut INTE missa reklamen!!

JaCal said...

Desiree - ja, suck. Det är SF jingeln man hör och SF loggan som snurrar.

Sweflo - doesn't it!! One of those sounds that moves you to another place. I really liked the movie commercials... Maybe I can make it to the movies in Stockholm, just to compare...

Annika - ja, det var väl ifs inte mer än rättvist. ;-) Ja, jag gick otroligt ofta på bio i Stockholm, jobbade på Holländargatan, bodde på Kungsholmen - så jag gick nästan hem via Filmstaden och smet in på bio innan jag åkte hem.