Monday, February 25, 2008

American living... I presume...

JC Penny, one of the big department stores here in the US launched a new brand, American Living, showing several of the new commercials during the Oscars last night.

When I saw the first one, I wasn't sure what it was about - could really have been anything - until the last few seconds I was sure it was an insurance ad...

But - American Living is a new brand; "A new tradition in American style for your family and home". It is an exclusive partnership with Polo Ralph Lauren. It seems it will be Polo Ralph Lauren (or a subsidiary) that who will design, produce, market and advertise products in several housewares and apparel categories.

I can't see that that much of a difference from other department stores... lot's of polo T:s for the whole family. Maybe my "Scandinavian eyes" have the wrong glasses on. But if you're curious about "American living style" check out their website...

4 comments:

Ally said...

That's so funny that you wrote about this ad because I was watching it, wondering what on Earth this was selling.

Was I the only person annoyed with that little girl stepping on a cake? What that?!

JaCal said...

Isn't that what little American girls do? A birthday tradition I totally missed out on?? Hi hi! ;-) The cake scene was what made me thinking what it was about...

Desiree said...

Håller med om att man inte alls fattar vad de säljer och som du säger liknar detta så mycket annat som redan finns. Men kanske är det annorlunda när man väl kollar in kollektionen i butiken jämfört med denna reklamsnutt that makes very little sense helt enkelt.

JaCal said...

Desiree - ja, kanske. Men om man klickar sig vidare till JCPennys hemsida ser det ju rätt "vanligt" ut där också. Jaja - får kika nästa gång jag är på JCPenny - vilket inte är speciellt ofta faktiskt.